Meet the INSTORE Team

We’re the team that’s bringing The INSTORE Jewelry Show to life! We’re dedicated to creating an incredible event for the jewelry industry and we look forward to meeting you this Septmeber in Rosemont. Questions about the show? For general inquires, email [email protected], for exhibiting opportunities, email [email protected] or contact a team member directly below:

EXHIBITING & SPONSORSHIP OPPORTUNITIES


Matthijs Braakman
CEO, SmartWork Media
[email protected]

Krista Collins Walters
Associate Publisher & Director of Sales, INSTORE
[email protected]


Lori Gadola
Sales Representative, INSTORE
[email protected]


Mehernavaz Vesavevala
Sales Representative (Asia), INSTORE
[email protected]

Rob Bailey
Show Director
[email protected]

PROGRAM DEVELOPMENT


Trace Shelton
Editor-in-Chief, INSTORE | Conference Chair
[email protected]

Eileen Mcclelland
Managing Editor, INSTORE
[email protected]

SHOW OPERATIONS & MARKETING


Rob Bailey
Co-Show Director
[email protected]


Beverly Yuellig
Director of Events, SmartWork Media
[email protected]


Krystal Garcia
VP of Marketing, SmartWork Media
[email protected]


Christine Yancey
Director of Marketing SmartWork Media
[email protected]



Cassidy Locigno
Marketing Coordinator SmartWork Media
[email protected]