Bring your team in a day early and kick start your show experience with a full day of free education crafted for fine jewelry retailers. The two education tracks will feature panel discussions, expert presentations, and a Holiday Showcase Display Workshop and Contest that rolls seamlessly into our Saturday evening Welcome Reception.
Jen Parker, Communications Director, Alchemy, Portland, OR
Join Jen Parker for a fun and sparkle-filled session on photographing jewelry—for the holiday season and beyond. She’ll walk you through everything from choosing the right camera (yes, even your phone!) to lighting tricks and background setups that work for socials, websites, and print media. You’ll learn two major styles of product photography—editorial and technical; with quick-and-shiny primer on editing, featuring tips for using Adobe Photoshop and Lightroom. Whether you’re DIY-ing your content or looking to level up your photo game, you’ll leave with the tools to make your pieces shine like they’re on the Nice List.
Lisa Kennedy, Technical Advisor – Gemology Content Development, GIA
Phenomenal gems are a captivating group of stones that stand out due to their remarkable optical properties. Soon, many holiday jewelry buyers will be hunting for that one-of-a-kind treasure, and phenomenal gems make a great choice. Join Lisa Kennedy, GIA GG, as she details various phenomenal gems such as moonstone, opal, and alexandrite, how to tell them apart from imitations, and how to highlight their unique charm and value to customers.
Drew Wooton, Owner, Wooton Digital Media Solutions
Drew’s ready to show you how to turn your awkwardly awesome videos into a customer magnet. Forget the cheesy holiday commercials—learn how to use video marketing to pull in foot traffic faster than you can say “holiday sale.” Prepare for some video wizardry that’ll make your store the talk of the season!
Chris Austin, Fractional CMO, CAMO Marketing
Feeling like your advertising budget is as stretched as your stretchy pants after Thanksgiving? Chris will show you how to make every ad dollar count, so you can spend less on ads and more on holiday treats (for yourself, obviously).
TBD 1h 15min
Attendees will have an opportunity to break for lunch on their own during this time. Sessions will resume at 1:30 PM.
Josh Polsky, Owner, 4 Cs Marketing
Josh will teach you how to turn your chaotic online presence into a sleek, interconnected sales funnel that pulls customers in like a magnetic holiday sweater. No more spaghetti marketing—get ready to have your online strategy work together like the world’s most organized gift wrap station.
Amber Gustafson, Owner, Amber’s Designs, Katy, TX
This panel is your blueprint for throwing a holiday event so memorable that your customers will be talking about it well into the new year. Learn the tricks of the trade from event-planning pros who know how to make every detail unforgettable. Get ready to create an experience that’ll have people lining up to RSVP!
Dianna Rae High, Owner, Dianna Rae Jewelry, Lafayette, LA
Viviana Langhoff, Owner, Adornment + Theory, Chicago, IL
Zach Emigh, Jeweler and Content Creator, Emigh Jewelry Company, Butler, PA
Think your social media game is on point, but somehow you’re still getting more likes from your dog than actual customers? This panel will help you crack the social media code, turning your posts into holiday traffic magnets faster than you can say “Hashtag Merry and Bright.”
Kyle Bullock, Partner, TrainRetail; Owner, Bullock’s Jewelry, Roswell, NM
Jimmy DeGroot, Partner, TrainRetail
Join Kyle Bullock and Jimmy DeGroot as they tackle the chaos of the holiday selling season with wit, wisdom, and a whole lot of practical advice. They will share strategies to create “breathing room” during your busiest time of year—because running a jewelry store shouldn’t feel like a six-week sprint in heels. Expect laughs, real-world tips, and maybe even a little sparkle of sanity. You’ll leave feeling lighter, sharper, and ready to sleigh the season.
Larry Johnson, Owner, Larry Johnson Consulting
Lyn Falk, President and Founder, RetailWorks
Kick things off with a session on creating purposeful holiday decor in your store and cases.
Do you have a knack for crafting compelling showcase displays? Following the session, join our Holiday Showcase Display Contest!
You’ll be assigned to a team of three with fellow attendees to go against two other teams in a high-energy, fast-paced challenge: designing a beautiful holiday-themed jewelry display in just 30 minutes using props and showcases provided by RetailWorks and the INSTORE Jewelry Show. Not only is this a fun way to show off your creativity, but it’s also a fantastic opportunity to network with industry peers, spark new ideas, and make valuable connections—all while having a blast! Sign up to participate on a team when you register for a show badge.
Emily Eggebrecht, Owner, Consider the Wldflwrs, Nashville, TN
Karen Hollis, Owner, K Hollis Jewelers, Boutique & Wine Bar, Batavia, IL
Susan Eisen, Owner, Susan Eisen Fine Jewelry & Watches, El Paso, TX
Every holiday season, you meet customers who are ready to buy, but how do you turn that one-time transaction into a lifelong love affair? Spoiler: It’s not just about sending thank-you notes and cute memes— this panel will show you how to build lasting relationships that’ll have customers thinking about your store long after the decorations are packed up.
Ballroom Lobby 1.5 hr
Help us kick off the start of the show during the Saturday afternoon Welcome Reception. Mingle with your jewelry pro peers and make new connections. We can’t wait to see everyone there! All event participants can enjoy drinks at our open bar and light appetizers.
Exhibit Hall 8h 0min
Get ready to learn, buy and connect on The INSTORE Show exhibit floor! Stock up on the latest products from industry leading vendors and service providers.
Shane Decker, Founder, Shane Decker Sales Academy
Shane’s here to show you how to make every customer feel like royalty during the holiday season—even if you’re working with a budget that’s more “coupon code” than “caviar.” You’ll leave with tips that will elevate your store’s luxury vibe faster than a Black Friday shopper’s heart rate.
Jennifer Heebner, Contributing Writer, INSTORE
Jen will give you the lowdown on the hottest jewelry trends this holiday season—because if you’re not stocking up on the right pieces, you might as well be selling eggnog in July. Get ahead of the game and discover where to find these trends at the show, so you can be the trendsetter instead of the trend-follower.
Josh Polsky, Owner, 4 Cs Marketing
If you think AI is just for robots, think again! Josh will show you how artificial intelligence can make your holiday marketing smarter, faster, and way more effective. Get ready to leave with some high-tech tips that’ll make this season your best yet—no circuitry required.
Moderated by Trace Shelton, Editor-in-Chief, INSTORE
Ever wondered what makes the coolest jewelry stores so, well, cool? Trace and his panel will spill the beans on the best-kept secrets behind America’s most innovative and successful jewelry retailers. Get ready to walk away with a ton of inspiration and ideas to level up your own business.
Show Floor 2h 00min
Join your fellow attendees, exhibitors and the INSTORE team for an afternoon happy hour taking place right on the show floor. Grab a drink, and mingle while you shop the show floor!
Exhibit Hall 7h 0min
Get ready for day two of learning, buying and connecting on The INSTORE Show exhibit floor! Stock up on the latest products from industry leading vendors and service providers.
Kyle Bullock, Partner, TrainRetail Owner, Bullock’s Jewelry, Roswell, NM
Jimmy DeGroot, Partner, TrainRetai;
Jimmy DeGroot and Kyle Bullock will inspire you before the floor opens to stop mindlessly buying … and approach each booth mining for the brightest ideas and products possible! Discover strategies to help you mine for ideas from vendors and experts, asking the questions and forging relationships that will grow your store in new ways — and learn how to think ahead about the items you buy in ways that you can market better, clientele better, and leverage every dollar spent in a creative, effective way for the holidays.
Education Stage 50 min
Session details to come.
Education Stage 50 min
Session details to come.
Presented by INSTORE Magazine, the INSTORE Jewelry
Show 2025 will be the leading show for independent fine
jewelry professionals and industry suppliers. and the only
event you need to get your store prepped and ready for
holiday retail success!
© 2025 The INSTORE Show. All Rights Reserved
