With more than 30 years of creative and marketing experience, Shane O’Neill oversees the creative, digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts. Social and digital marketing have become a dominant force and an integral part of the luxury landscape. He believes marketing channels like social media, paid search or the website itself must be part of a larger digital landscape that should work in unison with one another.

With extensive knowledge in areas such as paid search, social media, YouTube advertising, web and email marketing, Shane has the experience and understanding that is critical to successful media integration and is a popular speaker at a number of jewelry shows. He has been responsible for brand development and strategic planning for companies such as John Deere, Wendy’s and, Palladium Alliance International.