Author, award-winning designer, business owner, and international speaker, Lyn Falk, has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to helping retailers and business owners across the country define their brand, tell their story, and create memorable customer experiences, all of which help establish profitable downtowns. She is the Founder and President of Retailworks, Inc., headquartered in Milwaukee WI, with a satellite office in Tucson, AZ, and one forthcoming in southwest Florida. She is long time consultant for Main Street America, and currently serves on the National CREW Retail Council. Her work has been acknowledged over 150 times in over 80 different publications. Falk delivers a message that will change perceptions and inspire new ideas.